Have you ever been disappointed by nail polish or a nail salon?

there had to be a better option. There had to be another way, something that would leave us with smiles on our faces and beautiful nails that were tough enough to keep up with our lives.

After searching high and low and leaving no nail product untested, we found a way to combine ancient art with new age technology to create beautiful polish strips that are easy to put on and are as tough as, well...

We created IDIDA to share this with you. Because we believe that having beautiful nails should be simple. Because we believe you should be able to take care of your nails without needing a full episode of The Kardashians. Simple, so we can all have beautiful nails, all the time.

Our Mission

At IDIDA, our mission is to deliver magical nail moments by reinventing the traditional salon manicure. We provide women with innovative, modern and creative nail solutions that deliver salon-quality results. Through genius innovation, we offer transformative products that are fun, fast, safe and always easy to apply.